SEO Content Tips, Tricks, and Secrets
You’ve heard that SEO is one of the four main pillars of SEO, but how can you put it to work for you?
Hopefully, these tips, tricks, and secrets we gathered right from discourse with an eCommerce SEO consultant will help.
You Don’t Need a Tool
Many SEO specialists use writing tools from SEMRush or Ahrefs to help them optimize content, but all it does is help. It doesn’t create good content.
For that, you still need to get into the trenches. Besides, you don’t need the tool, necessarily. Just go on Google, look up what people are searching for (you need to start with a keyword) pick an important query, and answer it.
Even so, you can use Google’s autofill search feature to help you find some of these.
Shop the “People Also Ask” Section
The “People Also Ask” or “PAA” section of Google’s search engine results pages is also a gold mine of good information.
You don’t even need to come up with your own idea. Many a good, ranking article that generated impressions and pageviews came straight from the compiled, assembled, and repurposed people also ask section.
Skyscrape and Combine
Not sure what topic to write about, or how to fill in the blanks? Get on Google and look up a topic similar to what you’re writing about.
Search through the top 3 to 5 results, and see what information is in those posts that isn’t in yours. Then, pick a few of them, and combine the information you got from them as an answer in your blog.
It’s plagiarism if you steal it. If you combine and repurpose, it’s crafty (and surprisingly effective).
Longer Is Actually Not Always Better
Neil Patel, gem of a saint that he is, will tell you that Google wants long-form content that stretches beyond 2000 words, in some cases, as far as 3000.
That’s all well and good, but long for the sake of long is not only not good, it’s actually categorically bad. Long for the sake of long is fluff and even if Google doesn’t know it yet, readers will, and when they bounce, then Google will know.
Instead of writing content to make it long, write it to answer a query. If it takes 2500 words to do so, good for you. If not, end it where it makes sense.
Don’t Underestimate Photography
You might not be thinking about photography when you sit down to write a blog, but you should be.
Stock photos will only get you so far, in part because Google knows they are duplicates and also in part because they are boring and create a low-quality reader experience.
Good photography, on the other hand, will attract Google, and, if it is quality, will attract readers and viewers. Moreover, we are right on the cusp of AI being able to search effectively for images, and not just for text.
But even if that were not the case, you can also optimize your (original, remember) images with alt text, captions, and links that will improve your SEO.
Know How to Read Your Metrics
Finally, it’s important to be able to tell the difference between a quality piece of writing and a poor piece of writing – but not using your own benchmarks, using what Google Analytics will give you.
There are three big things you need to know. These are unique pageviews, time on page, and bounce rate. Unique pageviews correspond to how many unique viewers actually got to a page, time on page is how long they spent reading or interacting, and bounce rate is how many left without taking any other actions.
You want unique pageviews and time on page to be as high as possible and bounce rate to be as low as possible. These three metrics will tell you just how much people actually like your content – or not.
Don’t Shy from an eCommerce SEO Consultant
Finally, don’t be afraid of working with an eCommerce SEO consultant if you need help getting your online store off the ground. Writing is a skill and a great one to have, but it takes more than just poetic license to run a profitable business. That is why we have both business and English majors, after all.
We worked with 1DigitalⓇ Agency (1DigitalAgency.com) to get the answers to these questions. If you have questions of your own, reach out to them at 888-982-8269 and they’ll be glad to help.